Learning Story Telling from Pixar

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As most of you know I am a strong believer in telling stories to convey our thoughts.  This is critical as culture change is dependent on getting the emotional enrollment of the listener to our cause.  I came across this article on LaughingSquid about Emma Coats from Pixar.  She tweeted out her 22 Rules of Storytelling and I wanted to pass them along.  Aside from the obvious ones I really think it's key to consider these thoughts every time we put together a presentation and/or narrative on what we are trying to do.

More than presenting some of these are key for all around management.  Here are my takeaways

  1. Focus on the positive.
  2. Know exactly what you want out of the audience and focus focus focus on that
  3. Why is what you are saying important at all?  Why must it be important to the audience?